These were written by someone who's stood behind the table.

Farm to Table Front Desk was founded by Eric Christenson — grandson of Alberta homesteaders, who started his first business at the Edmonton farmers markets with a folding table, flyers, and a card swiper, then spent thirty years in Silicon Valley building online stores, running sales floors, and growing revenue from zero. These guides bring that career back to where it started.

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Start with your problem, not the whole shelf.

Every guide is a complete system with a 30-day launch plan. Pick where you are today — or browse the whole library in the Atlas.

New to selling direct
Open a working store fast
Start with the Online Farm Store Guide, then walk the first-timer path.
I raise beef
Sell halves & quarters
The Bulk Beef Bundle: mastery guide + the paperwork that signs it. Save 25%.
I want recurring revenue
Build a subscription box
The Subscription Bundle: billing, strategy, the box, and the member paper. Save 25%.
Not sure yet
Browse the whole Atlas
All 54 guides in eight wings, seven bundles, and reading paths to follow.
See all bundles & save 25% · Questions? Read the FAQ

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